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Gujarati Video Songs
Original songs shot as films — garba, folk and devotional music, and the new Gujarati pop coming up behind them.
Gujarati
Music Video Production
Gujarat sings more than almost anywhere in India — garba, folk, devotional, and a new Gujarati pop. Most of it deserves a better film than it gets. We make music videos with the craft of cinema, and the music sensibility to match.
The Idea
A song already knows what it feels like. The job of the film is to find that feeling and give it a place, a face and a reason — not to decorate the track with pretty shots.
What We Create
Original songs shot as films — garba, folk and devotional music, and the new Gujarati pop coming up behind them.
Music videos for labels and independent artists, cut for streaming platforms and social from the same shoot.
Song films built around the festivals Gujarat actually lives by, made in the season they belong to.
Composition, arrangement, recording and mix, so the song and the film are made by one team.
Our Approach
We listen before we plan. The structure of the film comes out of the structure of the music.
Performers cast for presence, and choreography built for camera rather than for the stage.
Direction, camera, lighting and live performance — with playback and sync handled properly on the day.
In Production
Saarthi Originals is producing its first Gujarati video song for Janmashtami — written, composed, choreographed and shot in Gujarat, with dancers cast from an open call in Ahmedabad.
Start a Project
Labels, composers, independent artists and anyone with a track they believe in — we would love to hear it.
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